On 21 January 2006 Nike launched the Air Max 360, a new shoe design that utilized Max Air throughout the shoes midsole.

In September of 2006 Nike introduced a special 'one time only pack' which fused the 360 model with three classics. The three shoes used were the Air Max 90, Air Max 95, and Air Max 97. For this special release, the revolutionary design of the 360 sole was used in place of the normal sole of the three classics.